Someone just asked me what my plan was so figured I better write something down.
I'm currently helping Yonder go from product people love to scalable business - "The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation."
Outside of that, there is a plan ("masterplan" is a bit over the top, and we’re British so it's better we underplay it).
Here’s a rough sketch of that plan. There is currently no (public) timeline.
- Initialise a look and feel: the future of building software should be less of a mess, and more fun. It should taste and feel somewhere between reading the back of an innocent smoothies bottle when I was a kid, and opening the door to a disco party when I was at university. Visually if devtool brands like Linear, Expo and Vercel are a clean-minimalist-Bauhaus zig, what’s the sunny-afternoon-in-Buenos-Aires-Art-Nouveau zag? Is it possible?
- Build software: A few years back I built a tech news aggregator, I still read Hacker News and Techmeme everyday, and they still look like an aesthetic mess. So I'll re-release that. Should be close to what other people who’d seek out Devtools want.
- Build distribution: Use the News Aggregator to distribute a roundup of things I found interesting. TODO: ask Jon if building an audience around live-streaming coding is enjoyable and rewarding.
- Build software that builds software: Use the News Aggregator app as a testbed for developer tools that I’d want when developing apps.
- Build software that builds distribution: TODO
- Build distribution that builds distribution: TODO
No 4. is the important one that I spend a lot of time on.
I've left some TODO for part 2.